The work is ongoing, but the progress is noticeable. The positive energy and aesthetic improvements in downtown Freeport are making us proud. And now we want everyone to take notice.
This week marks the kickoff of the Partnership’s “Rediscover Your Downtown” campaign promoting the businesses, events and revitalized experience in downtown Freeport. So often we dwell on the things that still need to be fixed, but rarely do we stop to take notice of the successes around us and how far our efforts have come. The Rediscover Your Downtown campaign does just that. We are inviting you – the residents, neighbors and natives – back to downtown to see the changes that have been made. We know you will be pleased with all you see and will be encouraged to shop, dine, explore. And maybe for a few, you’ll be inspired to be part of the action and look into investing in the revitalization opportunities that are available.
The marketing campaign is directed towards our local online audience, on social media, in print advertising, on billboards, signage and in direct mail. The Partnership is prioritizing this campaign to promote the investments made by the City of Freeport in the Chicago Avenue streetscape and façade improvement grants, as well as the enhancements made by existing business owners and new businesses who have found homes in the storefronts downtown.
In multiple messages in the preceding months, the Partnership has discussed the commitment to improve our downtown core and the importance to all our development work. Our work to promote downtown Freeport ripples through efforts to attract visitors, residents, and workforce as well as create opportunities for development, entrepreneurism, and economic growth. In short, promoting downtown is work that affects all progress for our region.
We were very pleased to be highlighted as a “Destination Downtown” by WREX last week. The interviews of some of our downtown business owners and staff capture the energy and pride that is being felt downtown.
If you haven’t been downtown Freeport this year, make a point to explore soon. Tell your friends, co-workers, employees, and family of the great work being done and all they may be missing until they Rediscover Downtown.
